Story-driven strategy. Senior-level execution.
From enrollment campaigns to podcast launches and product positioning—I help organizations turn vision into content that delivers.
What I Do
Strategic Content Marketing that Moves Missions Forward
I develop and execute high-impact content strategies for organizations working in technology, education, and faith-based spaces. Whether leading a full campaign or supporting a launch, my work blends storytelling with analytics to meet real goals.
Recent Projects
| Project | Summary |
| Multi-Channel Campaigns | Developed and managed strategic content plans across social, video, and email. Example: Client’s enrollment push included conversion-focused calls to action, biweekly team syncs, and full-funnel messaging. |
| Podcast Strategy & Launch | Guided multiple podcasts from concept to execution. Services include format planning, editorial direction, and post-production. |
| Author & Audio Production | Edited and mastered audiobook content to meet professional distribution standards (e.g., ACX), ensuring clean, consistent audio across chapters. |
| Donor Communication Strategy | Built donor marketing calendars and messaging pillars to drive engagement and giving across multiple channels. |
| Product & Platform Positioning | Led messaging strategy for a multi-format EV testing campaign, combining video, carousels, and performance benchmarking. Developed repeatable analytics and hashtag systems to support future scalability. |
Services
Content Strategy
Campaign planning, messaging frameworks, audience targeting
Podcast & Audio Production
End-to-end podcast development, editing, mastering
Video Scripting & Messaging
Story-first scripting, tone alignment, and visual direction
Performance Reporting & Optimization
LinkedIn and email campaign analysis, benchmarks, and insights
Marketing Systems & Templates
Repeatable formats for internal teams, branding alignment tools
