Social Media Posts

Social Media Posts

Producing regular posts

Is the EV Chicken-and-the-Egg Infrastructure Dilemma real?

When adopting new fuel sources in the mobility industry, we all talk about whether to provide the infrastructure first or the technology in the actual vehicle.

We need sufficient and universal infrastructure to adopt EV in the United States. The charging infrastructure is just as crucial to the electric car experience as the car itself. In the U.S., the 145,000 gas fueling stations outnumber the 53,000 EV charging stations. The EV charging stations provide 140,000 public chargers compared with (even though difficult to determine) estimated >1M fuel pumps.

Not all charging stations are created equal. The charging experience is way behind the technology of the car. Traditional ICE customers use any gas station and pump and generally pay similar rates using standard payment methods.

EV customers use adapters or specific charging stations. Depending on the station, they may have to create an account to pay, it may be free, or they get charged a different rate depending on the vehicle they own.

We can have the best cars in the world, but EV adoption will only be slow without sufficient and universal infrastructure.

Scope of Project

Weekly social media posts across multiple pages

Working across multiple segments and business units

Working in a team with a content calendar

I worked with engineers to take their slides and turn them into LinkedIn posts. This is an example of one. The slide to the left has some limited information. After talking with the engineers and taking notes, I could write the post text and produce a key image for our post, as seen below.

Why do you need thermal runaway simulation?

Based on cell abuse test results and results of thermal and mechanical FEA (durability and crash load cases), a hazard assessment of HV batteries is done to predict potential Thermal Runaway, and its potential propagation to neighboring trigger cells can also be selected from experience. We look at cell venting and its impact on housing, sealing and burst disc, and leakage in the cooling system.

Leakage in the cooling system is measured according to the assessment of potential water amounts in different areas of the battery.

We can predict the time delay when the critical situation in a battery pack is reached and assess countermeasures for thermal propagation regarding material selection and thermal insulation requirements.