CORPORATE PODCASTING
AVL’s Reimagine Mobility Podcast
Scope of Project
Schedule and communicate with guests
Shoot video on-site and remote
Edit audio and video to upload to various platforms
Create artwork
Curate social media channels
Podcast Name: Reimagine Mobility
Company: AVL
Target Audience: Engineering-level professionals and occasionally top executives
Summary:
Our podcast goals:
- to build brand awareness and establish thought leadership in our industry
- to expand/re-brand us as more than just powertrain
- to become THE source of mobility technology expertise
Our podcast benefits:
- give HR examples of what our company does for recruits
- form new relationships across the industry
- raise internal awareness within AVL, NA of products and services
We produce each episode as a one hit single rather than an album and helps focus our quality.
Podcast Style: Relaxed, guest-driven conversations
Growth: In its third year, gaining new subscribers every month, reaching 4-5k people per episode, and has featured on over a hundred other podcasts
Primary Audience:
- Engineering-Level Professionals:
- Automotive Engineers: Professionals involved in the design, development, and manufacturing of vehicles and automotive systems.
- Electrical Engineers: Those working on vehicle electrification, battery technology, and electric propulsion systems.
- Mechanical Engineers: Individuals focused on the mechanics and dynamics of vehicle design, including drivetrains, suspension systems, and aerodynamics.
- Software Engineers: Experts in developing software for vehicle control systems, autonomous driving, and connected vehicle technologies.
- System Engineers: Those involved in the integration of various automotive systems to ensure optimal performance and safety.
- R&D Specialists:
- Researchers: Individuals conducting studies and experiments to innovate and improve automotive technology.
- Product Developers: Professionals involved in bringing new automotive products from concept to market.
Engagement Strategies:
To effectively engage this diverse audience, the Reimagine Mobility podcast focuses on:
- Technical Depth: Offering in-depth discussions and technical insights to cater to the engineering audience.
- Industry Trends: Highlighting current and future trends, market analysis, and strategic discussions for executives and industry analysts.
- Innovation Showcases: Featuring cutting-edge technologies, startup stories, and innovations in the automotive field.
- Educational Content: Providing valuable knowledge for academia and students, including latest research findings and industry best practices.
- Collaborative Episodes: Partnering with industry bodies, research institutions, and technology providers for collaborative content.
